Privacy Policy

1. Who We Are

Hangzhou Forthright Trade Co., Ltd. operates the BEZENTO website and acts as the organization responsible for the personal information described in this policy.

• Trading name: BEZENTO
• Location: Hangzhou, China
• Email: [email protected]
• WhatsApp: +86 177 7400 5378

2. Information We Collect

Information you provide

When you submit an inquiry, email us or contact us through WhatsApp, we may collect your name, business email address, telephone or WhatsApp number, company, country, product interests, quantities, service requirements, messages, design-reference links and other project information you choose to provide.

Technical information

Our website, hosting and security providers may process limited technical information such as IP address, browser type, device information, requested pages, timestamps and security logs. This information is used to deliver the site, prevent abuse and diagnose technical problems.

3. How We Use Information

We use personal information to:

• review and respond to inquiries;
• prepare quotations, samples and production proposals;
• discuss specifications, artwork, packaging, delivery and quality requirements;
• manage an existing or prospective business relationship;
• protect the website and prevent spam, fraud or misuse;
• maintain business, accounting and compliance records where required; and
• establish, exercise or defend legal claims.

Where applicable, processing is based on steps requested before entering a contract, performance of a contract, compliance with legal obligations, or our legitimate interests in responding to B2B inquiries and operating a secure business website. We do not use inquiry data for unrelated automated decision-making.

4. Sharing and Service Providers

We do not sell personal information. We may share information only as reasonably necessary with:

• Form-Data, which receives and routes website form submissions;
• Hostinger, which provides website hosting and related infrastructure;
• Cloudflare, which provides content delivery, security and email-address protection;
• our business email, communications and IT service providers;
• production, packaging, quality-control, logistics or professional-service providers when needed to evaluate or perform a requested project; and
• public authorities or other parties when required by law or necessary to protect legal rights.

Service providers are expected to process information only for the relevant service and to apply appropriate safeguards.

5. International Data Transfers

BEZENTO serves international business customers from China. Your information may therefore be processed in China and in other countries where our hosting, security, communications or project-service providers operate. Data-protection rules may differ between countries. Where required, we use contractual or other appropriate safeguards for international transfers.

6. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected. The period depends on whether an inquiry becomes an active quotation, sample project, order or ongoing business relationship, and on applicable accounting, contractual, dispute-resolution and legal requirements. When information is no longer needed, we delete it, anonymize it or restrict further processing where deletion is not immediately possible.

7. Cookies, Analytics and Similar Technologies

The website and its infrastructure may use strictly necessary cookies or similar technologies for security, session handling, form protection and reliable operation.

With your consent, we use Google Analytics 4 to understand visits, traffic sources, page use and interactions so we can improve buyer content and website performance. Google Analytics may process device and browser information, approximate location derived from IP address, referring pages and website interaction data, and may set or read analytics cookies. We do not load Google Analytics until you select Accept Analytics. Advertising storage and advertising personalization remain disabled.

You can decline analytics by selecting Only Necessary. You can review or change your choice using the Cookie Settings control. Withdrawing consent prevents future analytics collection on this browser but does not retroactively delete aggregated reports. For information about Google’s handling of data, see Google’s Privacy Policy.

8. Your Privacy Rights

Depending on applicable law, you may have rights to request access to, correction of, deletion of, restriction of or a copy of your personal information, and to object to certain processing. Where processing is based on consent, you may withdraw that consent. You may also have the right to complain to the data-protection authority in your country or region.

To make a request, email [email protected]. We may need to verify your identity and relationship to the relevant information before completing a request.

9. Security

We use reasonable administrative and technical measures intended to protect personal information against unauthorized access, loss, alteration or misuse. No website, email system or internet transmission can be guaranteed completely secure. If you believe information sent to us may have been compromised, please contact us promptly.

10. Children

This website is intended for business customers and is not directed to children. We do not knowingly seek personal information from children.

11. Changes to This Policy

We may update this policy when our services, providers or legal obligations change. The effective date at the top of the page shows when the current version took effect. Material changes will be presented on this page before or when they become effective, as required.

12. Contact Us

For privacy questions or requests, contact:

Hangzhou Forthright Trade Co., Ltd. (BEZENTO)
Hangzhou, China
Email: [email protected]
WhatsApp: +86 177 7400 5378